Reading Lankton and McKnight 2011

Lankton and McKnight 2011 is a nice follow up to Doyle et al. 2012 since both of these papers deal on Trust. Besides that, there are more differences than similarities in the study of Trust by these two groups of researchers.

We continue with our analysis of Trust, as an essential factor in Web 2.0 tools in the realm of sociality.

What does it mean to trust FaceBook?

Is the distinction presented by Lankton and McKnight 2011 between interpersonal trust and technology trust a useful construct when studying social networking sites such as FaceBook?

How is this study different from Doyle et al. 2012?

What methodology was used by Lankton and McKnight?

 
In your analysis of Lankton and McKnight, you need to become a double observer:

1. On one side, if you have a FaceBook account (and who doesn’t?) see if, as a user, their statements resonate with your experience
2. On the other hand, as a professional in the domain of information, what can you do to learn from this dichotomy of the trust phenomenon to provide a more trustworthy information delivery experience to your clients

You may find this report a bit dizzying since I expect you will be observing the observer you are in each one of the two situations described before.