In my opinion the concept of trust is very important in organizations or
developers dedicated to social network because this factor reflect the
continuity of service in long range, in addition to that, the organizations can
use it as a measure to monitor and track the users’ trust beliefs and collect
this information to research. And thus they make conclusions and make changes
on the service.
It’s important to understand how the authors relate the types of trust (technology
trust belief and interpersonal trust belief), because for example users of Facebook
can perceive this website as a technology and as a quasi-personal. And the
developers and manager have to take it in mind, because the most of the time they
only focus in main technological aspects (well in my own experience). Like
ensuring it operates with reliability, but they should also ensure the website signals benevolence
and integrity, so the users can trust it more. So, these two paths give developers a great artefact to think how to make users trust your
social networking site. Thereby they can ensure that users are going to continue to
use it, and will continue a lot of market.
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