People think that the system can fail and the information can be damaged or disappear

Lankton and McKnight (2011) is a study about trust on Facebook and let us know how the people trust on this and on another technologies.

In past months the decision about change the privacy policies on Instagram also came with a lot of complaints of the users because they felt that their privacy was violated. The trust on Instagram was lost and in consequence a lot of users closed their account and opened accounts on other options with the same service. After a few days Instagram decided to cancel changes, but the damage was done because users that gone to another services did not return to Instagram. I can see this on Twitter, a lot of people now use the service of Twitter or also Wine, less people use Instagram.

Facebook also had been in near of loos of trust, on many times they wanted to change the policies but after the complaints of users they push break, furthermore, now they have competence with other rivals like Google+ as the main.

Another case of trust is on people of 40 or more years old. This sector of people do not trust the technology, they do not trust on internet because they think that his information may be accessed by somebody with bad intentions or maybe the can be victims of a fraud or something like that. Or also in their jobs they may refuse to use an information system that automatize some tasks because they thinks that the system can fail and the information can be damaged or disappear. Also they do not trust on social networks like Facebook because of people with bad intentions or maybe Facebook can use their information to proportionate to government or somebody else to get troubles (in this case can apply the trust on quasi-person).

In my case at the beginning I thought that some people can access to my pictures or publications, but when I decided to enter to the Facebook world I discover options to protect my information from unknown people. In fact, I enter first on Google+ because their offer was more reliable to me and after I decided to enter on Facebook because many people insists on it. I think that if you accept only the people that you know maybe you can avoid the possibility to be bothered, and your data can be more protected.

To my business Facebook can be a big opportunity to be better known through my friends and the friends of my friends, but this is not magic, the Facebook page must offer information and images about the business and have communication with the customers to get good comments and be recommended to more people. With all these things in mind I can generate the trust on the actual customers and of course on the future customers.

In conclusion I think that if I bring the best of me to offer a quality content, then the trust comes as a consequence and open opportunities to reach more people to become customers or users of my products or services from my company or my personal site.